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Ideas on the table.

A rice-bowl café opening in Ari, a Chiang Mai bistro with quiet weeknights, and a six-branch group that needed one voice. Here's how we'd take on each.

Concept projectRestaurant names are fictional.

Baan KhaoAri, BangkokThe Long TableNimman, Chiang MaiSaffron GroupSix locations across Thailand
A table of colourful dishes seen from above
Concept project

New restaurants, Ari, Bangkok

Baan Khao

The situation
A new Thai rice-bowl café opening in a busy office area, with a small team and a fixed opening date ten weeks away.
The goal
Open with a brand people notice and a feed people follow, before the first bowl is served.
Our approach
  • A bold bilingual identity and packaging that reads well on delivery apps
  • A pre-opening content series and countdown on Instagram and TikTok
  • Five local food creators invited to a soft-opening tasting
  • Google profile, menu links and LINE ordering ready for day one
A warmly lit restaurant dining room in the evening
Concept project

Established restaurants, Nimman, Chiang Mai

The Long Table

The situation
An established bistro with loyal regulars, quiet weekday evenings and social media that had stalled.
The goal
Bring the bistro back into people's feeds and fill quiet weekday tables.
Our approach
  • A refreshed visual style and a monthly shoot for Reels and posts
  • A weekday creator programme with Chiang Mai food and lifestyle KOCs
  • Booking links tracked by post and creator
  • A one-page monthly report showing which content filled tables
A seaside restaurant terrace with tables set for service
Concept project

Restaurant groups, Six locations across Thailand

Saffron Group

The situation
A group running two brands across six branches, where every branch posted its own way and no one could compare results.
The goal
One consistent look for each brand everywhere, and one view of what's working across branches.
Our approach
  • Brand guidelines and ready-to-use content templates for every branch
  • A central social calendar with room for local branch stories
  • Group-wide influencer campaigns for each seasonal menu
  • A weekly dashboard of content, campaign and branch performance

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