Concept project
New restaurants, Ari, Bangkok
Baan Khao
Open with a brand people notice and a feed people follow, before the first bowl is served.
- Branding & Creative
- Restaurant Launch & Setup
- Social Media & Influencers
A brand guests remember, and want to photograph.
We create the identity, menus, packaging and content that make your restaurant recognisable at a glance, then keep it consistent everywhere guests see you, from the storefront to their feed.
Signs the brand is holding you back
Every channel looks different
The menu, Instagram, delivery listings and signage were made at different times by different people.
The menu is hard to read
Guests struggle to find dishes, prices or translations, and your best items get lost.
Creative takes too long each time
Without clear guidelines and templates, every promotion starts from a blank page.
What you receive
- Brand strategy, naming support and tone of voice
- Logo and visual identity system
- Menu design for dine-in, delivery and digital use
- Packaging, signage and in-store graphics
- Food photography and video art direction
- Campaign creative and social media templates
- Brand guidelines your team and partners can follow
Design fees are separate from photography, video production and printing, which are quoted and billed on their own.
Who this is for
New restaurants
New concepts that need an identity before opening.
Established restaurants
Established restaurants refreshing a brand that no longer fits.
Restaurant groups
Groups that need one system across several brands or branches.
How brand work runs
- 1
Brief
We learn your concept, guests, competitors and what the brand needs to say.
- 2
Direction
We present a small number of distinct directions and agree one with you.
- 3
Design
We refine the chosen direction and apply it to menus, signage and digital.
- 4
Handover
You receive the files, guidelines and templates your team needs to stay consistent.
Selected work
This is sample work created to show our approach. It is not a completed client engagement.
See all workOften paired with
Questions owners ask
How many logo concepts will we see?
The number of concepts and revision rounds is agreed in the proposal before work begins, so there are no surprises.
Do you design Thai and English menus?
Yes. We design bilingual menus with Thai typography handled properly. Translations should be reviewed by a native speaker.
Who owns the final files?
Ownership and file delivery are set out in your agreement. Our standard approach is that you receive editable source files on final payment.
Tell us about your restaurant.
A short consultation is the quickest way to find out what you need and what it would involve. No obligation, no packages to choose from.